Minimum Advertised Pricing Policy/Agreement
In order to maintain the integrity of the Waxing Kara® brand, Kara Brook Art, LLC dba Waxing Kara (WK) has established a Minimum Advertised Price (MAP) Policy for resellers of Waxing Kara products. This policy has been established to protect and support all resellers, as well as consumers of Waxing Kara products. The intention is not to interfere with the businesses of our resellers, but rather to enable customers to have sustainable business practices by allowing for a reasonable profit margin.
Waxing Kara actively supports the advertising and promotion of its products by its retailers. Images posted on our website to promote our line of bee inspired® goods are available for retailers to use in social media. Please be sure to abide by our creative commons license by including a link back to the page where you downloaded the image(s).
Effective June 20, 2016, we require that all retailers read and agree to the following terms. The MAP for all WK products shall be the suggested MSRP. MAP pricing established by WK may be adjusted by WK at its sole discretion. Resellers of a Waxing Kara product may not advertise a price lower than the Minimum Advertised Price for that product.
Temporary sales, discounts, and promotions that effectively lower the retail price of the product below MAP are impossible to enforce, and therefore acceptable (i.e. 10% discount on order totals exceeding $200). However, these discounts must not be applied directly to the advertised price; the advertised price cannot be below the MAP. Permanent discounts and promotions that effectively lower the retail price below the MAP—for example, extraordinary discounts—are unacceptable. Aggregating the product price and shipping price to satisfy the MAP policy is also unacceptable. The Waxing Kara MAP Policy applies to the advertised price of a product before shipping, handling, or additional charges are levied.
The MAP policy applies to all advertisements of WK products in any and all media, including but not limited to, flyers, posters, coupons, mailers, inserts, newspapers, magazines, digital catalogs, mail order catalogs, email newsletters, social media campaigns, online advertising campaigns, web sites, all electronic media, television, radio and public signage.
The MAP policy is not applicable to any in-store advertising or promotions that is displayed only in the store and not distributed to any customer(s).
If pricing is displayed, any strike-through or other alteration of the Minimum Advertised Price is prohibited.
MAP applies only to advertised prices and does not apply to the price at which the products are actually sold or offered for sale to an individual consumer within the reseller’s retail location or over the telephone. WK retailers remain free to sell these products at any prices they choose.
MAP does not establish maximum advertised prices. All retailers may offer WK products at any price in excess of the MAP. Internet auctions may not display or have reserved bid or other acceptable prices below the MAP price.
WK’s MAP policy does not in any way limit the ability of any dealer to advertise that “they have the lowest prices” or, they “will meet or beat any competitors price”, that consumers should “call for a price” or phrases of similar import as long as the price advertised or listed for the products is not less than MAP.
Retailer agrees to hold all trademarks of Waxing Kara® and Bee Inspired® as the property of and only to be used to describe Waxing Kara® goods. Use advertising materials provided by Waxing Kara in an authorized manner only.
Waxing Kara prohibits its products being sold using any format of the Amazon network. Failure to abide by this will result in immediate account deactivation.
Retailers are authorized to only sell WK products in their possession. WK does not sell products on a drop shipment basis.
Waxing Kara prohibits retailers from advertising products for sale on the web or advertising them on Google AdSense past one year (product expire date) from time of product delivery. Failure to abide will result in immediate account deactivation. WK will not fulfill any future sales on retailer’s account if retailer is found to have advertised products past their expiration date.
Intentional or repeated failure to abide by this policy will result in termination of our business relationship. WK does not intend to do business with retailers who degrade the image of WK and its products. WK will not provide prior notice or issue warnings before taking any action under this policy.
Please accept the terms and conditions of this policy by signing and listing the name of your company below. This form shall be signed and returned to WK and in doing so, will bind the reseller to abide by the MAP and reseller requirements spelled out in this document. All notices, requests, demands, consents and communications necessary or required under this Agreement shall be delivered in writing.